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Water and Climate: Rising Risks for Urban Populations

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    Pakistan’s cities, including Lahore, Faisalabad, Rawalpindi, and Karachi, face worsening climate threats, warns a new WaterAid report, conducted in collaboration with the University of Bristol and Cardiff University. The study finds climate-induced floods and water shortages are crippling urban water and sanitation systems. Titled ‘Water and Climate: Rising Risks for Urban Populations’, the report highlights how 90% of climate disasters are water-related, with South Asian cities witnessing intensified monsoon patterns. Pakistan’s urban infrastructure is struggling to cope. Worsening WASH Crisis The report reveals 20% of global cities are shifting to extreme wet or dry conditions, with Pakistan’s urban hubs among them. Increased flooding is damaging sanitation facilities, spreading disease, and disrupting services. Experts warn a ‘Day Zero’ scenario is looming, where water supplies dangerously decline. Urgent Action Needed WaterAid urges policymakers to: Invest in climate-r...
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Zong 4G Strengthens Digital Safety with SecureTeen, A Dedicated Parental Control Service

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                    Zong 4G, leading tech innovation company has partnered with SecureTeen, a digital parental control service, to promote safe internet usage among children and teenagers. As digital adoption accelerates, the risks associated with unrestricted online access have also increased. Through this collaboration, Zong 4G aims to empower parents with effective tools to ensure a safer and more controlled digital experience for their children, contributing to the betterment of society. SecureTeen is equipped with multiple features that enable parents to effectively oversee their children’s digital interactions: Web Filtering:  Blocks inappropriate websites and content. App Monitoring:  Tracks app usage and restricts access to specific applications. Location Tracking:  Provides real-time updates on the child’s whereabouts. Call & SMS Monitoring:  Helps parents monitor communications. Screen Time Man...
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Cheezious Celebrates Grand Opening of Allama Iqbal Town Branch in Lahore

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           Cheezious, a leading Pakistani fast-food chain, proudly announces the grand opening of its newest branch in Allama Iqbal Town, Lahore. This milestone marks the brand’s continued expansion and dedication to serving its loyal customers. The event was honored by the presence of Mr. Sohail Warraich, a senior and seasoned journalist, as the Chief Guest. His participation added prestige to the occasion, highlighting Cheezious’ growing footprint in Lahore and its commitment to delivering signature flavors and exceptional service to a new neighborhood. Zohaib Hassan, Head of Marketing at Cheezious said that, “We are beyond excited to open our doors in Allama Iqbal Town and welcome our customers to an all-new, state-of-the-art facility. This expansion reflects our dedication to providing a delightful and immersive dining experience”. He further stated that “Cheezious has always been about quality, taste, and community, and we can’t wait to serve our delic...
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realme Unveils Bold Three-Year Strategy at MWC 2025 with Game-Changing Interchangeable-Lens Concept and AI Innovations

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                      realme, the world's fastest-growing smartphone brand has unveiled its three-year strategic plan at the Mobile World Congress 2025 (MWC 2025), targeting a doubled global user base while achieving success in the mid-to-high-end market.  Making its grand debut at the MWC, realme also unveiled the cutting-edge Interchangeable-lens Concept at the show.   “As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”   Ambitious Goal: Doubling Global User Base in Three Years   realme will accelerate its market advancement starting in 2025, following its achievement in Q3 and Q4...
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Zong 4G Introduces Official WhatsApp Channel for Seamless Customer Engagement

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                     Zong 4G, Pakistan’s leading telecom operator, has become the first in the industry to launch its Official WhatsApp Channel to enhance customer engagement and provide a more personalized and interactive experience. The WhatsApp Channel will deliver real-time updates on the latest promotions, exclusive discounts, and exciting deals directly to customers. It will also serve as a platform to promote the My Zong App, enabling users to explore its full suite of features and manage their accounts with ease. Additionally, customers will receive timely updates on new SIM activations and Mobile Number Portability (MNP), ensuring they stay informed about the latest services. “The launch of our Official WhatsApp Channel is a significant step towards enhancing our customer engagement,” said Sajid Munir, Director Marketing. “We are committed to making communication more seamless, convenient, and enjoyable for our valued users...
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Zong 4G and MC Sol Forge Partnership to Strengthen Enterprise Connectivity

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                   Zong 4G, Pakistan’s leading digital and connectivity provider, has signed agreement with MC Sol to enhance high-speed internet access in the Faisalabad Region. Through this strategic collaboration, Zong 4G has equipped MC Sol with a comprehensive suite of advanced connectivity solutions, ensuring seamless, high-speed, and reliable network performance. By leveraging Zong’s cutting-edge technologies and extensive service portfolio, this partnership enhances digital infrastructure to operate with greater efficiency, scalability, and uninterrupted connectivity. The signing ceremony was attended by senior representatives from both organizations, marking a significant step towards expanding digital services for enterprises in Faisalabad. By integrating Zong 4G’s advanced solutions with MC Sol’s robust network, the partnership aims to deliver superior connectivity with quick and efficient customer onboarding. Muhammad Farooq ...
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realme to Showcase a Camera Phone with an Ultra-large Sensor at MWC 2025

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                    realme will showcase a camera phone with an ultra-large sensor at MWC 2025. This device's imaging outperforms other smartphones. realme will launch the world's first cold-sensitive color-changing phone — the realme 14 Pro Series at MWC 2025 on March 3rd. realme, the world's fastest-growing smartphone brand, announced it would showcase a groundbreaking camera phone at the MWC 2025 in Barcelona. This highly anticipated device will feature an ultra-large sensor and optical telephoto lens engineered to redefine smartphone photography.   This ultra-tier device leverages a sensor larger than those in flagship models and DSLR-inspired hardware that outperforms other smartphones. Our testing indicates unprecedented advancements in portrait photography and low-light performance, setting a new standard for smartphone photography. Alongside the ultra camera phone, realme will officially in...
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