Press Perspective

                                        Fasset , a leading global financial superapp, has secured approval from Malaysia to provide banking services. The license completes Fasset’s ability to provide full-service digital banking to its existing global user base of 500,000 within a regulated sandbox for Islamic fintech innovations, establishing Fasset as the world’s first stablecoin-powered Islamic digital bank.    Fasset seeks to become for people in Asia and Africa what NuBank has been for Latin America: a mass-market gateway to financial inclusion. There is already strong demand - the global Islamic financial industry surpassed  US$5T in assets in 2025 , with projections suggesting this could double by 2030. Yet access to Shariah-compliant financial products remains limited across much of the pan-Islamic belt. Fasset is closing this gap.    Powered by its regula...

                   Cheezious, Pakistan’s leading food brand, marked the nation’s 78th Independence Day with an exclusive internal celebration at its Head Office,  held under the patriotic theme  “Dil Se Cheezious, Dil Se Pakistani,”  the event was attended by  CEO Imran Ijaz  alongside notable personalities, paying tribute to Pakistan’s heritage and values. “Independence Day is not just a date on the calendar; it’s a reminder of who we are and what we stand for as Pakistanis,”  said Imran Ijaz, CEO of Cheezious. “As a homegrown brand, we take pride in serving from the heart, celebrating our heritage, and giving back to the community. ‘Dil Se Cheezious, Dil Se Pakistani’ is more than a theme — it’s our way of life.” The celebration featured a flag-hoisting ceremony, inspiring speeches, and a reflection on Cheezious’ journey as a proudly Pakistani brand. It fostered employee engagement, uni...

           Pakistan’s leading technology innovation company has achieved 2nd place in the Pakistan Telecommunication Authority (PTA) Annual Cyber Security Awards 2025, improving from its 3rd position last year among Category-I operators. The recognition was announced at the Next-Gen Cyber Resilience Workshop and Telecom Cyber Security Awards 2025, held on August 12, 2025, at the Marriott Hotel, Islamabad. Chaired by the Federal Minister for Information Technology and Telecommunication, Ms. Shaza Fatima Khawaja, the high-profile event brought together telecom industry leaders to explore advancements in 5G, FinTech, Artificial Intelligence (AI), and LEO Satellite Communications. Each year, PTA conducts comprehensive cybersecurity audits of all telecom stakeholders, assessing readiness against emerging threats using well-defined evaluation criteria. Category-I covers Cellular Mobile Operators and large multi-license operators — where Zong CMPak ranked 2nd in 2...

                   Cheezious, Pakistan’s leading food brand, partnered with Mission Fit Pakistan for its annual summer camp, culminating in a vibrant Grand Closing Ceremony attended by over 500 families from major cities like Rawalpindi, Islamabad, Lahore, and Karachi. The event celebrated talent, inclusion, and community spirit with swimming competitions, karate demonstrations, a Mango Festival, a tribute to differently-abled children, and certificate and gift distributions. As part of the partnership, Cheezious engaged children across Lahore, Rawalpindi, and Islamabad with kitchen tours, music, games, burger-making sessions, special gifts for differently-abled children, and delicious meals at the closing ceremony—earning praise for its kindness, inclusivity, and commitment to creating joyful, safe spaces. Mr. Shameel, Brand Marketing Manager at Cheezious, added “Cheezious remained deeply involved in every activity related to children’s...

           Zong, Pakistan’s leading technology innovation company, con tinued  its Z SAIS Cloud showcase with a high-impact event in Islamabad, bringing  it to the Capital after  a successful series of engagements  in Lahore and Karachi  that marked a major leap in the country’s digital transformation journey. Z SAIS Cloud signals a natural progression in Zong’s journey, extending beyond connectivity to deliver business-ready solutions aligned with the strategic priorities of modern enterprises. The Islamabad event offered more than just product updates, it was a curated platform designed to reflect how far the Z SAIS Cloud initiative has come since its kickoff in Lahore and its powerful reception in Karachi, underscoring Zong’s role in enabling nationwide innovation. A key highlight of the event was the announcement of additional strategic partnerships with leading enterprises, including Cymax Technologies, Pak Gulf, and Appologix....

                       As Pakistani pilgrims embark on the sacred journey of Hajj 2025, their loved ones would want to stay connected with them. Understanding the emotional and spiritual significance of this time, Zong 4G, Pakistan’s leading technology innovation company, is offering specially curated International Dialing bundles for seamless and affordable calling to Saudi Arabia’s Mobily network. These bundles are designed to help pilgrims and their families stay close, no matter the distance; making every moment more meaningful during this spiritual experience. The bundles are available for both prepaid and postpaid customers and fit a variety of usage needs. Details of the bundles are as follows: Bundle Type Price (PKR) Mobily Minutes Validity Weekly (Prepaid Only) 300 + tax 15 Minutes 7 Days Weekly (Prepaid Only) 700 + tax 40 Minutes 7 Days Monthly (Prepaid & Postpaid) 1,200 + tax 90 Minutes 30 Days Monthly (Prepaid ...