Press Perspective

             Zong, Pakistan's leading information services and technology innovation company, proudly announces the inauguration of the first-ever  Z-FAM Festival 2025 . This flagship initiative introduces a vibrant, family-centric event designed to strengthen community bonds and enrich the digital lifestyle of Pakistani families through three days of immersive, unforgettable experiences. The Z-FAM Festival is scheduled to run from  12th to 14th December 2025  in Gulberg, Islamabad. The event promises a mix of high-quality entertainment, diverse culinary offerings, and interactive digital engagement zones tailored for visitors of all ages. As part of its commitment to elevating digital experiences, Zong will also be setting up the “Zong Arcade,” an exclusive engagement hub featuring interactive activities, digital touchpoints, and the exciting “Zong Engage” Gaming Tournaments inside the dedicated Gaming Zone. These additions aim to provi...

                    Zong, Pakistan’s leading information services and technology innovation company, has entered into a strategic partnership with Botnostic Solutions, a recognized provider of AI-driven recruitment and career advisory platforms. The partnership, marks a pivotal step in enhancing Z SAIS Cloud’s Software-as-a-Service (SaaS) portfolio with advanced, AI-powered human resource and talent management capabilities. The partnership will empower enterprises, educational institutions, and government organizations to access secure, scalable, and AI-driven digital tools for talent analytics, workforce optimization, and career development. Speaking at the ceremony, Mr. Farooq Raza, Head of Business Solutions at Zong, said:  “This partnership represents another step forward in our journey to evolve Z SIAS Cloud’s ecosystem with next-generation technologies. By integrating Botnostic’s AI-driven SaaS solutions, we are empowering org...

                                        Fasset , a leading global financial superapp, has secured approval from Malaysia to provide banking services. The license completes Fasset’s ability to provide full-service digital banking to its existing global user base of 500,000 within a regulated sandbox for Islamic fintech innovations, establishing Fasset as the world’s first stablecoin-powered Islamic digital bank.    Fasset seeks to become for people in Asia and Africa what NuBank has been for Latin America: a mass-market gateway to financial inclusion. There is already strong demand - the global Islamic financial industry surpassed  US$5T in assets in 2025 , with projections suggesting this could double by 2030. Yet access to Shariah-compliant financial products remains limited across much of the pan-Islamic belt. Fasset is closing this gap.    Powered by its regula...

                   Cheezious, Pakistan’s leading food brand, marked the nation’s 78th Independence Day with an exclusive internal celebration at its Head Office,  held under the patriotic theme  “Dil Se Cheezious, Dil Se Pakistani,”  the event was attended by  CEO Imran Ijaz  alongside notable personalities, paying tribute to Pakistan’s heritage and values. “Independence Day is not just a date on the calendar; it’s a reminder of who we are and what we stand for as Pakistanis,”  said Imran Ijaz, CEO of Cheezious. “As a homegrown brand, we take pride in serving from the heart, celebrating our heritage, and giving back to the community. ‘Dil Se Cheezious, Dil Se Pakistani’ is more than a theme — it’s our way of life.” The celebration featured a flag-hoisting ceremony, inspiring speeches, and a reflection on Cheezious’ journey as a proudly Pakistani brand. It fostered employee engagement, uni...

           Pakistan’s leading technology innovation company has achieved 2nd place in the Pakistan Telecommunication Authority (PTA) Annual Cyber Security Awards 2025, improving from its 3rd position last year among Category-I operators. The recognition was announced at the Next-Gen Cyber Resilience Workshop and Telecom Cyber Security Awards 2025, held on August 12, 2025, at the Marriott Hotel, Islamabad. Chaired by the Federal Minister for Information Technology and Telecommunication, Ms. Shaza Fatima Khawaja, the high-profile event brought together telecom industry leaders to explore advancements in 5G, FinTech, Artificial Intelligence (AI), and LEO Satellite Communications. Each year, PTA conducts comprehensive cybersecurity audits of all telecom stakeholders, assessing readiness against emerging threats using well-defined evaluation criteria. Category-I covers Cellular Mobile Operators and large multi-license operators — where Zong CMPak ranked 2nd in 2...

                   Cheezious, Pakistan’s leading food brand, partnered with Mission Fit Pakistan for its annual summer camp, culminating in a vibrant Grand Closing Ceremony attended by over 500 families from major cities like Rawalpindi, Islamabad, Lahore, and Karachi. The event celebrated talent, inclusion, and community spirit with swimming competitions, karate demonstrations, a Mango Festival, a tribute to differently-abled children, and certificate and gift distributions. As part of the partnership, Cheezious engaged children across Lahore, Rawalpindi, and Islamabad with kitchen tours, music, games, burger-making sessions, special gifts for differently-abled children, and delicious meals at the closing ceremony—earning praise for its kindness, inclusivity, and commitment to creating joyful, safe spaces. Mr. Shameel, Brand Marketing Manager at Cheezious, added “Cheezious remained deeply involved in every activity related to children’s...